It seems everywhere you turn, you’re hearing more and more about LinkedIn. This social networking/business community site, which has been around for more than a decade, has grown up. It’s no longer just a place for static résumés. Small-business owners are using it every day to help grow their companies. Here’s why:

Connecting and Networking

Want to get an introduction to a key player in your industry? Check LinkedIn and see if you have any mutual business connections who could introduce you. And don’t forget to check out LinkedIn’s nifty feature of being able to see who’s been checking out your profile. There may be folks out there who are considering doing business with you, and you didn’t even know it.

Sales and Recruiting

 Two of the best ways to serve your customers and grow your business are through sales and team-member retention. LinkedIn helps with both. By having all of your team members sign up for LinkedIn, you turn them into brand ambassadors who can use their platform to talk about your business and everything from new product launches to recently posted job openings.

Knowledge Is Power

Your newsfeed is a great way to stay up to date on the latest industry trends without having to do any of the legwork. Consider it your news and industry info aggregator.

If you’re not on LinkedIn, give it a try. It’s free and easy to use. The small investment of time can reap big rewards — Erin Drury

Are you using LinkedIn and what’s its most powerful feature?

Erin Drury is Social Recruiting Ambassador for Dave’s company.