Aaron Witt is the dirt-obsessed millennial behind BuildWitt, a fast-growing media company on a mission to reform the mining and construction industries. In just three years, the 25-year-old (yes, you read that right) has grown his company from just a single, self-proclaimed dirt nerd with a camera to a 20-person team serving top blue-collar businesses across the … [Read more...] about #409: Aaron Witt—How To Reform an Industry
Culture
#405: David Salyers—Chick-fil-A’s Competitive Advantage
Who would’ve thought a little fast-food restaurant serving chicken sandwiches would become a global, industry-leading powerhouse known for its customer service? That’s right, Chick-fil-A’s success isn’t just a result of their delicious food. David Salyers, creator of Spark and former vice president of marketing, growth and hospitality at Chick-fil-A, reveals the … [Read more...] about #405: David Salyers—Chick-fil-A’s Competitive Advantage
#403: Casey Graham—Stories That Scale
Businesses put a lot of energy into the chase—you know, wooing and winning over potential customers with emails, paid ads and fancy landing pages. They work hard toward that sweet moment of victory when their customers finally decide to purchase. But then what? That’s where a lot of businesses fall short. They’re really good at acquiring customers, but not so good … [Read more...] about #403: Casey Graham—Stories That Scale
#398: Tim Newton—How to Build a Brand
How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior creative officer at Ramsey Solutions, argues that truly amazing brands dig deeper. They use what they value to influence every touchpoint they have with customers. Does it really make a difference? Yes. Because over 53% of people say … [Read more...] about #398: Tim Newton—How to Build a Brand
#396: Shawn Askinosie—How to Find Meaningful Work
Once a successful attorney, Shawn Askinosie had it all—security, a winning track record, and good money. So why did he find himself struck by a panic attack as he left the courtroom one day? Shawn took a hard look in the mirror and discovered he was completely unfulfilled by his job and his life. And so, his search for meaningful work began, leading him from the … [Read more...] about #396: Shawn Askinosie—How to Find Meaningful Work