In an effort to minimize the spread of COVID-19, government-mandated stay-at-home orders have turned our world upside down. Nearly every aspect of our daily lives has changed and, unfortunately, much of the U.S. economy has come to a screeching, grinding halt. And small businesses are hurting. Many are getting pummeled by this unprecedented global pandemic. If you’re a … [Read more...] about What Small-Business Owners Need to Know About the CARES Act
Money
#346: Mark Floyd—Recession-Proof Your Business
Considering that we’re experiencing the longest economic expansion in United States history, Ramsey Solutions Chief Financial Officer Mark Floyd says the likelihood of an economic recession in the United States isn’t a question of “if,” but “when.” Before you go into full-on panic mode, tune in to hear Mark explain the most important numbers to track in your business and why … [Read more...] about #346: Mark Floyd—Recession-Proof Your Business
#311: Jay Baer—Word-of-Mouth Talk Triggers
While the influence of word of mouth on customer behavior is not particularly surprising, what New York Times best-selling author Jay Baer does find shocking is that few companies bother to build any sort of strategy around it. And that, he says, is a huge missed opportunity. Join us as Jay gets super tactical and breaks down exactly how to create talk triggers, also known as … [Read more...] about #311: Jay Baer—Word-of-Mouth Talk Triggers
#254: Chalene Johnson—The Power of Curiosity
If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That … [Read more...] about #254: Chalene Johnson—The Power of Curiosity
#253: Rachel Hollis—7 Solid Social Media Strategies
Rachel Hollis, best-selling author and CEO of Chic Media, hesitates to call herself a social media expert, although the mega brands she’s worked with—like Disney, Rubbermaid, and Target—would likely beg to differ. Instead she considers herself a tribe-building expert, and her vehicle of choice to do that? Social media. Whether you love it or hate it, social media is here to … [Read more...] about #253: Rachel Hollis—7 Solid Social Media Strategies