Money

In part three of this special four-part episode, Chic Media CEO Rachel Hollis shares her advice on the best way to spend your marketing dollars now. Rachel says it’s more important than ever to know the language of your demographic and the lifestyle they aspire to. Join us to find out how to do just that. Links mentioned in this episode: Rachel Hollis' website: The … [Read more...] about #251: Rachel Hollis—The Top Marketing Trend Now

In part two of this special four-part episode, Ryan Deiss, founder and CEO of DigitalMarketer.com, shares the best way to spend your marketing dollars now. Rather than making your product or brand the focus of your marketing efforts, he says you should concentrate on one thing: your customer. Tune in to find out how to make that important shift. Links mentioned in this … [Read more...] about #250: Ryan Deiss—The Top Marketing Trend Now

In this special four-part episode, we ask marketing pros Pat Flynn, Ryan Deiss, Rachel Hollis and Jen Sievertsen to weigh in on the best way to spend your marketing dollars now. Tune in to find out their top 2018 marketing trends so you can decide how to best connect with your customer—and maximize your budget at the same time. One thing’s for sure: getting the most bang out of … [Read more...] about #249: Pat Flynn—The Top Marketing Trend Now

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. But, the co-founder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—the who you are and why you matter—that helps you position your … [Read more...] about #235: Andy Cunningham—6 C’s of Positioning a Brand