While the influence of word of mouth on customer behavior is not particularly surprising, what New York Times best-selling author Jay Baer does find shocking is that few companies bother to build any sort of strategy around it. And that, he says, is a huge missed opportunity. Join us as Jay gets super tactical and breaks down exactly how to create talk triggers, also known as … [Read more...] about #311: Jay Baer—Word-of-Mouth Talk Triggers
Money
#254: Chalene Johnson—The Power of Curiosity
If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That … [Read more...] about #254: Chalene Johnson—The Power of Curiosity
#253: Rachel Hollis—7 Solid Social Media Strategies
Rachel Hollis, best-selling author and CEO of Chic Media, hesitates to call herself a social media expert, although the mega brands she’s worked with—like Disney, Rubbermaid, and Target—would likely beg to differ. Instead she considers herself a tribe-building expert, and her vehicle of choice to do that? Social media. Whether you love it or hate it, social media is here to … [Read more...] about #253: Rachel Hollis—7 Solid Social Media Strategies
#252: Jen Sievertsen—The Top Marketing Trend Now
In the final installment of this special four-part episode, Jen Sievertsen, chief marketing officer of Ramsey Solutions, explains the best way to spend your marketing dollars now. She says the biggest challenge today is breaking through the overabundance of messages competing for your customer’s attention. Her best advice? Simplify, simplify, simplify. Tune in to find out how … [Read more...] about #252: Jen Sievertsen—The Top Marketing Trend Now
#251: Rachel Hollis—The Top Marketing Trend Now
In part three of this special four-part episode, Chic Media CEO Rachel Hollis shares her advice on the best way to spend your marketing dollars now. Rachel says it’s more important than ever to know the language of your demographic and the lifestyle they aspire to. Join us to find out how to do just that. Links mentioned in this episode: Rachel Hollis' website: The … [Read more...] about #251: Rachel Hollis—The Top Marketing Trend Now