In part two of this special four-part episode, Ryan Deiss, founder and CEO of DigitalMarketer.com, shares the best way to spend your marketing dollars now. Rather than making your product or brand the focus of your marketing efforts, he says you should concentrate on one thing: your customer. Tune in to find out how to make that important shift. Links mentioned in this … [Read more...] about #250: Ryan Deiss—The Top Marketing Trend Now
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#249: Pat Flynn—The Top Marketing Trend Now
In this special four-part episode, we ask marketing pros Pat Flynn, Ryan Deiss, Rachel Hollis and Jen Sievertsen to weigh in on the best way to spend your marketing dollars now. Tune in to find out their top 2018 marketing trends so you can decide how to best connect with your customer—and maximize your budget at the same time. One thing’s for sure: getting the most bang out of … [Read more...] about #249: Pat Flynn—The Top Marketing Trend Now
#235: Andy Cunningham—6 C’s of Positioning a Brand
When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. But, the co-founder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—the who you are and why you matter—that helps you position your … [Read more...] about #235: Andy Cunningham—6 C’s of Positioning a Brand
#233: Ryan Levesque—Better Questions, More Sales
In working with businesses across 23 different industries, Ryan Levesque—CEO of The ASK Method Company and best-selling author—has discovered what a big (think $100-million- dollars big) difference the smallest subtleties in language can make. Turns out it’s not enough to simply ask people what they want. You have to use the right words in the right way to elicit the most … [Read more...] about #233: Ryan Levesque—Better Questions, More Sales
#228: Donald Miller—How to Double Your Revenue
Donald Miller, best-selling author and CEO of StoryBrand, knows your most powerful marketing tool has nothing to do with a big budget. The most effective marketing comes down to one simple thing: the right words. Note: cute or clever ones never work. And the doubled, tripled—and even quadrupled—revenues of the more than 3,000 companies he’s worked with are all the proof we … [Read more...] about #228: Donald Miller—How to Double Your Revenue