Businesses put a lot of energy into the chase—you know, wooing and winning over potential customers with emails, paid ads and fancy landing pages. They work hard toward that sweet moment of victory when their customers finally decide to purchase. But then what? That’s where a lot of businesses … Continue Reading
The decisions you make determine the direction and quality of your business. But being the one calling the shots isn’t always easy. … Continue Reading
Fear, anger and shame are generally NOT the emotions we get excited about using in our leadership toolkits (or in life). In fact, … Continue Reading
If your marketing strategy is all about showing off the features of your product or service, you might want to rethink it! Online … Continue Reading
It’s been an unimaginable year: a pandemic, hurricanes, tornadoes, economic implosion, deaths, loss and lots of “new normals” to … Continue Reading
Most people wouldn’t consider HVAC companies, occupational therapists or construction contractors to be creatives. Seth Godin, … Continue Reading
How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior … Continue Reading
Time is a limited resource. And somehow it seems to be extra precious to come by when you’re running a business. It’s actually one … Continue Reading
Once a successful attorney, Shawn Askinosie had it all—security, a winning track record, and good money. So why did he find himself … Continue Reading