If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales.
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Links mentioned in this episode:
- Chalene Johnson’s website
- Free tool: The Ultimate EntreLeadership Reading Guide
- Chuck and Angela Fazio’s website
- Small Business Marketing Trends Report from Infusionsoft