In order to move your business forward, GE Business Innovations chief marketing officer Dara Treseder knows you have to first identify two things: where you are in the market and where you’d like to be. It’s in this space, which she calls the growth gap, that innovation is not only important but absolutely essential. Join us as Dara shares why partnerships are a game-changer (and ways to evaluate the best one for your venture), as well as what every marketing campaign needs to resonate in today’s competitive landscape. We’ll also share Dave Ramsey’s thoughts on market disruption and detail the three things you must avoid in order to survive.
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