In order to grow your business bigger than yourself, you have to delegate. It’s a pretty simple concept, right? There is only so much one person can get done in a day. Actually, no. Because there is an art to entrusting jobs to others. And if you don’t do it right, you end up creating a whole lot more work and confusion—with a bunch of drama thrown in as a sweet bonus.
Proper delegation starts by realizing there’s a problem. It doesn't matter if you use contractors, vendors or team members, you won't get more done unless you learn how to get people to help you produce the results needed. It's time to tuck your cape into your pants, Superman, and learn to let go. Once you've submitted to the reality of needing assistance, you need to learn how to delegate well. Here's some advice to get you started:
1. Show the person what you want done.
Don’t just tell them. Show them. Even if you aren’t located in the same location, you can send samples of what you’re looking for. Remember, a picture is worth a thousand words.
2. Test for understanding/competency.
This isn’t micromanaging. The first time you have someone do something, stay on top of how it gets done. Conference in on their first sales call, for example. Listen how they respond to a customer or watch them as they book you travel. You’re there to support them.
3. Give them the space they need.
Once they’ve demonstrated that they can get the job done and they understand the why of what you are having them do, back off one step at time until you know that this task is getting done, even when you are not around.
When it comes to delegation, the problem we often see with a number of business owners is they go straight to number three. They do not pass Go and definitely don’t collect $200. It’s a recipe for disaster. So always remember delegation isn’t a decision; it’s a process. When you learn to do it well, you’ll simply be able to hand someone a task and walk away, knowing they’re going to knock it out of the park.